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Through the Data Mining Application of ________, Marketers Identify Big-Spending

question 36

Multiple Choice

Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive.


Definitions:

Demand

The desire and ability of consumers to purchase goods and services at given price levels.

Economic Theory

A set of principles and models that explain how economies function and how economic agents interact.

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity of the good that suppliers are willing to offer for sale at those prices.

Demand Curve

A graph that shows the relationship between the price of a good and the quantity of that good that consumers are willing to purchase.

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