To Determine an Ad's Click-Through Rate, Marketers Must Know Both

question 60

True/False

To determine an ad's click-through rate, marketers must know both the number of click-throughs and the number of impressions.

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Definitions:

Neuroticism

A personality trait associated with a higher tendency towards anxiety, depression, self-doubt, and other negative feelings.

Big Five

A personality model outlining five broad trait dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Daily Stressors

The routine challenges and minor hassles encountered on a day-to-day basis that contribute to overall stress levels.

Conscientiousness

A personality trait characterized by organization, dependability, discipline, and a high level of thoughtfulness about others and striving for achievement.