To Determine an Ad's Click-Through Rate, Marketers Must Know Both

question 60

True/False

To determine an ad's click-through rate, marketers must know both the number of click-throughs and the number of impressions.

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Definitions:

Quadrants

The four regions of a Cartesian plane divided by the x-axis and y-axis.

Rectangular Coordinate

A system of specifying points on a plane using two distances, typically known as the x and y coordinates, which define the position relative to two perpendicular axes.

Square

To multiply a number by itself, or a geometric figure with four equal sides and four right angles.

Y-axis

The vertical line in a coordinate plane that measures the second coordinate of a point (its ordinate).