Managers of a Movie Theater Company Want to Learn More

question 16

Multiple Choice

Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use?

• A) simple random sampling
• B) nonprobability sampling
• C) stratified sampling
• D) systematic sampling
• E) convenience sampling

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Definitions:

Issued Capital

The total value of a company's shares that have been issued to shareholders.

Elimination

The process of removing internal transactions or balances when preparing consolidated financial statements to avoid double counting.

Dividend Elimination

The process of removing the effects of dividends paid by subsidiaries to the parent from consolidated financial statements to avoid double counting.