Marketing Managers at a Cosmetic Company Wanted to Find Out

question 39

Multiple Choice

Marketing managers at a cosmetic company wanted to find out how resistant their product is to smudging. They hired a research firm to ask 293 women who were wearing the company's StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting ________.

• A) syndicated research
• B) custom research
• C) case study research
• D) secondary research
• E) ethnography

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Definitions:

Step-Down Method

A cost allocation method used in accounting that allocates overhead costs to cost objects in a sequence, where each department allocates its costs to other departments based on a predetermined order.

Allocation Sequence

The order or process by which costs or resources are distributed among various departments or projects.

Service Departments

Units within an organization that support other departments but do not directly contribute to the production of goods or delivery of primary services.

Reciprocal Method

A technique used in cost accounting to allocate service department costs to production departments by recognizing the interdependencies between service departments.