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How Does a Marketing Decision Support System (MDSS) Differ from a Marketing

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Essay

How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?


Definitions:

Teresa Amabile

An American psychologist and professor, known for her research on creativity, motivation, and innovation.

Extrinsic Motivation

Motivation fueled by external rewards like money, fame, grades, or praise, rather than personal satisfaction.

Creative Problem Solving

A method of addressing issues or challenges by using imagination, innovation, and outside-the-box thinking to develop effective solutions.

Voting

Voting is the act of making a choice among various options or candidates in an election, often expressed anonymously through a ballot.

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