Which of the Following Would Marketers Most Likely Learn by "Scraping

question 129

Multiple Choice

Which of the following would marketers most likely learn by "scraping the web"?

• A) which trends are emerging and what customers are talking about in real time
• B) how consumers connect emotionally to the products they use on a daily basis
• C) how consumers engage with different forms of visual marketing
• D) what types of and how much media a consumer is exposed to in a given time period
• E) who is watching which television shows at what time

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Definitions:

Commerce

The activity of buying and selling, especially on a large scale, involving transportation and exchange of goods and services between individuals and businesses.

Electronic Funds Transfer

A digital transfer of money from one bank account to another, either within a single financial institution or across financial institutions, through computer-based systems.

Business-to-Business

A model of commerce between companies, such as wholesalers selling to retailers, distinct from transactions involving individual consumers.

Website Stickiness

A measure of a website's effectiveness in keeping visitors engaged and returning to the site.