Which of the Following Questions Should Marketers First Answer When

question 150

Multiple Choice

Which of the following questions should marketers first answer when they are determining their research design?

• A) What kind of sampling method should we use?
• B) What type of focus group best fits our needs?
• C) Do we need quantitative or qualitative data?
• D) Does the information we need already exist?
• E) How should we collect the data we need?

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Definitions:

Shared Meanings

Common understandings or interpretations among a group or culture about symbols, language, or behaviors, facilitating communication and cohesion.

Organizational Culture

The set of shared beliefs, values, norms, and practices that influences the behavior of members of an organization.

Management Philosophy

A belief system or set of principles that influence how an organization is managed and how it makes decisions.

External Adaptation

The process by which an organization adjusts its strategies, goals, and processes in response to changes in its external environment.