Which Type of Research Tends to Generate Nonnumeric Results That

question 11

Multiple Choice

Which type of research tends to generate nonnumeric results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors?

• A) data mining
• B) qualitative research
• C) quantitative research
• D) causal research
• E) descriptive research

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Definitions:

Diagnosis-Related Groups (DRGs)

A system to classify hospital cases into one of originally 467 groups, intended to encourage cost efficiency while maintaining quality of care.

Hospital

A hospital is a healthcare institution providing patient treatment with specialized medical and nursing staff and medical equipment.

Surrogacy

An arrangement where a woman carries and delivers a child for another person or couple, often involving legal and contractual agreements.

Contracted Party

An entity or individual that has legally agreed to terms and conditions set forth in a contract with another party.