The Customer Orientation Maintains That Marketers Must Satisfy Customers' Needs

question 123

True/False

The customer orientation maintains that marketers must satisfy customers' needs in ways that also benefit society.

---

Definitions:

Preventive Maintenance

Scheduled maintenance on equipment or systems aimed at preventing unexpected failures or extending their life.

Target Costing

A pricing method that involves identifying the desired profit margin and market price, then working backward to determine the maximum cost that can be incurred on a product.

Return on Investment

An indicator for assessing an investment's effectiveness, determined by dividing the net profit by the investment's total cost.

Selling Price

The financial charge to a customer for purchasing a product or service.