Marketers Use ________ When They Want to Determine If a Change

question 152

Multiple Choice

Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.

• A) ethnography
• B) predictive techniques
• C) descriptive research
• D) causal research
• E) exploratory research

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Definitions:

Input

Resources used in the production process to create goods or services, including labor, raw materials, and capital.

Cost Curves

Graphs that illustrate the cost of producing various levels of output, typically including curves for average costs and marginal costs among others.

Marginal Cost

The cost added by producing one additional unit of a product or service, a critical concept in economics and decision making in business.

Average Total Cost

The total cost divided by the number of goods or services produced, indicating the average expense per unit.