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Managers of a Movie Theater Company Want to Learn More

question 16

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Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use?


Definitions:

Payables Policy

The process and timing in which obligations to pay for goods and services received by the business will be paid.

Goods and Services Received

The tangible and intangible items that are provided or delivered to a recipient.

Shareholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing the ownership interest of the shareholders.

Balance Sheet

A financial statement that presents the assets, liabilities, and equity of a company at a specific point in time, giving a snapshot of its financial condition.

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