Which of the Following Is a Common Objection to Relying

question 43

Multiple Choice

Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?

• A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
• B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
• C) ROMI tends to lead managers toward a more long-term perspective on decision making.
• D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
• E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.

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Definitions:

Proportional

Relating to a relationship between variables where they increase or decrease at the same rate.

Form 1040EZ

A simplified tax form used in the United States for individuals with straightforward tax situations, now replaced by the redesigned IRS Form 1040.

Married Filing Jointly

A filing status that allows married couples to file a single tax return together, which can affect tax rates and deductions.

Paid Tax Preparers

Professionals hired to advise on tax matters and prepare income tax returns; they must meet certain qualifications and adhere to regulatory standards.