Which of the Following Is NOT a Major Data Source

question 69

Multiple Choice

Which of the following is NOT a major data source for a marketing information system (MIS) ?

• A) internal company data
• B) market intelligence
• C) market research
• D) acquired databases
• E) modeling software

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Definitions:

Risk-Adjusted

Pertaining to the modification of financial analysis or return on an investment to account for the risk involved, ensuring a more accurate assessment of performance or value.

Preferred Stock

Preferred Stock is a class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often entitling holders to fixed dividends but with limited or no voting rights.

Flotation Cost

The total costs associated with issuing new securities, including underwriting, legal, and registration fees.

Issue Price

The initial price at which securities are offered to the public.