Demographic Variables Are So Frequently Used in Market Segmentation Because

question 65

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

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Children of Chinese descent who have been adopted by individuals or families of a different ethnicity or nationality.

Meaningful Combinations

The process of putting together individual units of meaning (such as words) in a way that they convey a specific, coherent message or concept.

Human Language

A system of communication that is unique to humans, characterized by its complexity and ability to convey abstract concepts.

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Highly intelligent primates native to the forests and savannahs of Africa, known for their complex social behaviors and similarities to humans.