Biopure Is a Company That Manufactured and Marketed Oxygen Therapeutics

question 57

Multiple Choice

Biopure is a company that manufactured and marketed oxygen therapeutics. Its products were Hemopure for human use and Oxyglobin for animal use. Both were developed as alternatives to red blood cell transfusions. Which of the following was part of Biopure's internal environment?

• A) approval by the U.S. Food and Drug Administration to allow veterinarians to use Oxyglobin
• B) the global market for the raw materials needed to make Hemopure and Oxyglobin
• C) the patented manufacturing process that Biopure uses to produce Hemopure and Oxyglobin
• D) a competitor developing a similar product
• E) changes in patent law

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Definitions:

Preempted Entry

A strategy employed by existing firms in a market to deter new competitors from entering the market, often through barriers to entry or aggressive competitive practices.

Nash Equilibrium

A concept in game theory where no player can benefit by changing strategies if other players keep theirs unchanged; it represents a state of mutual strategy optimization.

Extensive Form

A representation of games (in game theory) that illustrates the sequence of moves, available strategies, and potential outcomes in a tree diagram.

First-Mover Advantage

The competitive advantage gained by the initial significant occupant of a market segment.