After Initially Targeting Young Game-Playing Consumers with Its Wii Home

question 83

Essay

After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used.

---

Definitions:

Conversation

A verbal exchange between two or more individuals, sharing ideas, information, or feelings.

Gender-typed

Characteristics or activities that are traditionally associated with masculinity or femininity in a given culture.

Cultural Traits

The distinctive characteristics, habits, customs, and norms that define a particular society or group.

Nonverbal Messages

Communication without words, including gestures, facial expressions, body language, and other forms of unspoken interaction.