Which of the Following Quantifies How an Investment in Marketing

question 4

Multiple Choice

Which of the following quantifies how an investment in marketing impacts the firm's success, financially and otherwise?

• A) return on marketing investment
• B) a Gantt chart
• C) a SWOT analysis
• D) portfolio analysis
• E) a PERT chart

---

Definitions:

Aversive Conditioning

A method of learning that uses negative stimuli to evoke a response in order to condition aversion towards an undesirable behavior.

Free Association

A psychoanalytic technique in which a patient says whatever comes to mind without censorship, used to explore the subconscious.

Aversive Conditioning

A behavioral technique that involves teaching individuals to associate an undesirable behavior with an unpleasant stimulus to discourage the behavior.

Rational-emotive

A form of psychotherapy that identifies and changes irrational beliefs, emphasizing emotional well-being through rational thinking.