Action Plans Are Often Referred to as ________

question 136

Multiple Choice

Action plans are often referred to as ________.

• A) marketing mixes
• B) marketing programs
• C) ROMI measures
• D) marketing metrics
• E) promotional strategies

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Definitions:

Ecological Validity

The extent to which the findings of a study are applicable and relevant to real-life settings.

Internal Validity

The degree to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.

Generalizability

The extent to which the findings from a study can be applied or extended to broader populations, settings, or times.

Ecological Validity

The degree to which the findings of a study can be generalized to real-world settings.