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What Is the Relationship Between the Level of Control and the Level

question 39

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What is the relationship between the level of control and the level of risk in each type of market entry strategy?


Definitions:

Extinction

In behavioral psychology, the process through which a conditioned response decreases or disappears as a result of repeated exposure without reinforcement.

Reinforcement

In psychology, a process by which a certain stimulus or action encourages a particular behaviour to occur again.

Punishment

The imposition of a penalty as retribution for an offense or undesirable behavior.

Extinction

In behavioral psychology, refers to the gradual weakening and disappearance of a conditioned response when it is no longer reinforced.

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