The Marketing Team at Connected

question 147

Multiple Choice

The marketing team at Connected.com, a social networking site aimed at connecting job seekers with employers, must decide how much to charge for different levels of membership and access to those using the site. Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

• A) utilitarian approach
• B) rights approach
• C) justice approach
• D) common good approach
• E) virtue approach

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Definitions:

Hammond Postulate

A principle in organic chemistry that proposes the structure of a transition state is more similar to the structure of the reactants or products to which it is more similar in energy.

Free Radical Bromination

A chemical reaction process whereby bromine radicals (Br.) selectively react with C-H bonds in hydrocarbons to form brominated products.

Methane

The simplest alkane, a colorless, odorless gas (CH4), that is the main component of natural gas and a potent greenhouse gas.

Transition State

A high-energy state during a chemical reaction that represents the point of highest energy through which reactants must pass before forming products.