Which of the Following Is a True Statement About the Four

question 4

Multiple Choice

Which of the following is a true statement about the four Ps of the marketing mix?

• A) A decision about one of the Ps affects every other marketing-mix decision.
• B) Price is always the most important of the four Ps.
• C) Place is typically the least important of the four Ps.
• D) The four Ps have little effect on a product's market position.
• E) The four Ps are used to determine a product's target market.

---

Definitions:

Common Stockholders

Individuals or entities that own shares of common stock in a corporation, giving them rights to dividends and voting in shareholder meetings.

Limited Partners

Investors in a partnership who are not involved in day-to-day operations and whose liability is limited to the amount of their investment.

Capital Budgeting

The method of analyzing and choosing long-term investment opportunities that align with the objective of maximizing shareholder wealth.

Investment Opportunities

Potential investments that a company or individual could make to earn a return.