Identify the Four Ps in the Following Description: Rosa Alvarez

question 3

Essay

Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States. The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."

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Definitions:

Correlational Research

A research design that measures relationships among participants’ measured characteristics, behaviors, and development.

Longitudinal

An approach to research that involves repeated observations of the same variables over short or long periods of time to detect changes.

Experimental

describes a research methodology involving the manipulation of variables to test a hypothesis in a controlled environment.

Sequential

Relating to or forming a sequence, where items are ordered according to a logical or natural progression.