________ Are the Tangible Products That Individuals Purchase for Personal

question 118

Multiple Choice

________ are the tangible products that individuals purchase for personal or family use.

• A) Consumer services
• B) Consumer goods
• C) Value propositions
• D) Utilities
• E) Industrial goods

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Definitions:

Target Marketing Strategy

A marketing approach focused on identifying and addressing a specific segment of the market that is most likely to purchase a company's products or services.

Target Market Segments

Target market segments are distinct groups of consumers within a broader market to whom businesses tailor their products, marketing efforts, and services based on shared characteristics or needs.

Targeting Process

A methodology utilized by companies to identify and engage with specific segments of the market that are most likely to respond positively to their products or services.

Growth Potential

The capacity or possibility for expansion or improvement within a business, market sector, or economy, often evaluated for investment purposes.