________ Maintains That Marketers Must Satisfy Customers' Needs in Ways

question 103

Multiple Choice

________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

• A) Value propositioning
• B) Collaborative consumption
• C) The societal marketing concept
• D) A sales orientation
• E) Green marketing

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Definitions:

Cause of Action

The legal ground or claim allowing a plaintiff to pursue legal action against a defendant in court.

Special Sale

A sale event that offers products or services at reduced prices for a limited time or under special conditions.

Rolex Watch

A luxury brand of watches known for their quality, prestige, and accuracy, manufactured by a Swiss company.

Firm Offer

A firm offer is a binding proposal in contract law that cannot be withdrawn for a certain period of time by the offering party.