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Ria, a college sophomore, has a YouTube channel and posts short videos that typically have over 50,000 viewers each week. Ria could be described as a microcelebrity.
Initial Investment
The amount of money used to start a project, purchase assets, or invest in securities, which is used as a basis for evaluating the potential profitability of the investment.
Discounting
A financial technique that calculates the present value of future cash flows by applying a discount rate.
Net Present Value
A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.
Cash Flows
Cash flows represent the movement of money into and out of a business, indicating its liquidity and financial health.
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