Interacting with Consumers Via Portable Technology Such as Smart Phones

question 14

Multiple Choice

Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

• A) mobile marketing
• B) social marketing
• C) societal marketing
• D) user-generated marketing
• E) branded marketing

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Definitions:

Business Professionals

Individuals who work in areas related to commerce, such as finance, marketing, or management.

Claim Letter

A formal letter written to demand a correction or a payment due to unsatisfactory products or services received.

Persuasive Technique

A method or approach used to convince or influence someone to agree with a viewpoint, make a decision, or take action by appealing to logic, emotions, or ethics.

On-site

Located or taking place at a particular site or location, often in relation to work or an event.