When Coca-Cola Decided to Use Its Successful Marketing Experience and Global

question 38

Multiple Choice

When Coca-Cola decided to use its successful marketing experience and global distribution network to buy Colombia Pictures and get into the business of making movies, which of the following ways of pursuing a multibusiness model based on diversification was it utilizing?

• A) Sharing resources and capabilities
• B) Leveraging competencies to create a new business
• C) Transferring competencies across businesses
• D) Utilizing general organizational competencies
• E) Economies of scope

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Definitions:

ALJs

Administrative Law Judges are officials who preside over hearings and dispute resolutions involving federal regulatory agencies.

Professional Merit Selection

A system of appointment based on qualifications and performance rather than political connections or personal favoritism.

President

The elected head of a republican state or organization, holding the highest office and often acting as the chief executive or ceremonial figurehead.

SEC

stands for the Securities and Exchange Commission, a U.S. federal agency responsible for regulating the securities industry, enforcing federal securities laws, and ensuring market stability.