Venus Corp

question 27

Multiple Choice

Venus Corp. a high-technology, gadget-making company has introduced a gaming console with attractive features. Even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it. To create demand, Venus Corp. should:

• A) price the console extremely high.
• B) create its own set of technical standards.
• C) ensure that there are adequate complementary products.
• D) use minimalistic and subtle advertising and marketing strategies.
• E) avoid licensing the format to other companies.

---

Definitions:

Seriousness of Criminal Convictions

The degree to which a criminal conviction is considered severe or significant, often influencing sentencing, parole, and societal perception.

Postconventional Morality

A stage of moral development where individuals make decisions based on ethical principles and personal conscience, transcending societal norms.

Universal Moral Principles

Fundamental ethical guidelines that are believed to be universally applicable to all individuals regardless of culture, time, or situation.

Kohlberg's Level

Refers to the stages of moral development outlined by psychologist Lawrence Kohlberg, which theorize how human morality progresses through different stages as individuals age.