Which of the Following Is NOT a Reason for Fragmentation

question 1

Multiple Choice

Which of the following is NOT a reason for fragmentation?

• A) Lack of scale economies may mean that there are few, if any, cost advantages to large size.
• B) There is no established brand loyalty in the market segment.
• C) The lack of scale economies and national brand loyalty often implies low entry barriers.
• D) The company is specialty company that operates in local or regional markets or is focused on specialized or custom-made products.
• E) Brand loyalty in the industry may primarily be local.

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Definitions:

United States

A country located in North America, known for its economic and military strength as well as its cultural influence globally.

Electronic Stores

are retail outlets or e-commerce websites that specialize in selling electronic goods and gadgets.

Retail Sales

Transactions of goods or services from businesses to end consumers.

United States

A country located in North America, comprising 50 states and known for its significant impact on global culture, economy, and politics.