Customers Who Understand a New Technology May Have Important Future

question 72

Multiple Choice

Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new uses for the technology are called:

• A) early adopters.
• B) the early majority.
• C) innovators.
• D) laggards.
• E) the late majority.

---

Definitions:

Property, Plant, and Equipment

Long-term tangible assets used in the operating activities of a business, such as buildings, machinery, and equipment.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.

Competitive Floor

The minimum price level that a product or service can be sold at within a competitive market, ensuring the seller remains competitive while covering costs.

Return on Assets

A financial ratio that shows the percentage of profit a company earns in relation to its overall resources.