Which of the Following Represents the Difference in Strategies for the Innovators

question 55

Multiple Choice

Which of the following represents the difference in strategies for the innovators and early majority versus the mass market?

• A) Companies serving innovators and the early majority must engage in large-scale mass production to ensure that a high-quality product can be reliably produced at a low price point while serving the rapidly growing mass market typically is to pursue a focus model.
• B) Companies serving innovators and the early majority must pay more attention to increasing the performance of a product while mass market strategies focus on the product's ease of use and reliability.
• C) Companies serving innovators and the early majority requires mass-market distribution channels and mass-media advertising campaigns while the mass market is typically reached through specialized distribution channels, and products are often sold by word of mouth.
• D) Companies serving innovators and the early majority typically pursue a focus model while serving the rapidly growing mass market takes large-scale mass production to ensure that a high-quality product can be reliably produced at a low price point.
• E) Product development strategies required for success do not vary as a market develops over time.

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