List the Features That Need to Be Included in Functional

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The Answer is To successfully differentiate itself, a company must pursue the right actions at the functional level and organize itself appropriately. Pursuing functional-level strategies that enable the company to achieve superior quality in terms of both reliability and excellence are important, as in an emphasis upon innovation in the product offering, and high levels of customer responsiveness. A firm that implements the differentiation strategy cannot ignore efficiency. Because of its strategic choice, the differentiated company is likely to have a higher cost structure than the low-cost player in its industry. Specific functional-level strategies designed to improve differentiation include:
1. Customization of the product offering and marketing mix to different market segments
2. Designing product offerings that have high perceived quality in terms of their functions, features, and performance, in addition to being reliable
3. A well-developed customer-care function for quickly handling and responding to customer inquiries and problems
4. Marketing efforts focused on brand building and perceived differentiation from rivals
5. Hiring and employee development strategies designed to ensure that employees act in a manner that is consistent with the image that the company is trying to project to the world

List the Features That Need to Be Included in Functional

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