Customer Defection Rates Are

question 23

Multiple Choice

Customer defection rates are:

• A) not directly related to unit cost.
• B) an indication of a company's ability to satisfy its customers.
• C) irrelevant as they are unlikely to impact advertising and marketing costs.
• D) unlikely to affect sales volumes.
• E) not affected by cost of products.

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Definitions:

Social System

An organized set of interrelated structures that establishes patterns of relationships and roles toward achieving a collective goal.

Latent Function

Unintended or unrecognized positive effects or outcomes of a social structure or institution.

Unintended Outcome

A result or effect that was not anticipated or deliberately planned.

Macro-Level

Analysis or social processes that occur at a large scale, focusing on structures and phenomena that affect societies as a whole.