Which of the Following Trends Has Led to the Fragmentation

question 39

Multiple Choice

Which of the following trends has led to the fragmentation of many consumer markets?

• A) Self-managing teams
• B) Project management
• C) Total quality management (TQM)
• D) Customization
• E) Increased response time

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Definitions:

Legal Authority

The lawful right given to an individual or body to make decisions, to command, or to judge matters according to law.

Manufacturer

A company or individual that makes goods for sale, typically involving large-scale production using machinery.

Marketing Channel

Pathways or routes through which goods and services travel from the producer or manufacturer to the end consumer, possibly including intermediaries.

Product

An item or service created through a process and available for exchange or sale to satisfy a need or want.