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In Addition to Finding Statistical Correlations,proper Application of Data Mining

question 47

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In addition to finding statistical correlations,proper application of Data Mining techniques should include which of the following?


Definitions:

Adoption

The act of accepting, taking up, or starting to use something new or different, such as technology or practices.

Hierarchy of Effects

A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.

Awareness

The state or level of consciousness where individuals or groups realize the existence or importance of something.

Consumer's Ability

The capacity of a consumer to make informed, effective, and efficient choices about the use of resources.

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