When an Effort Is Made to Create or Change an Attitude

question 2

Multiple Choice

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually

• A) advertising.
• B) conducting public relations.
• C) performing public service.
• D) None of the above

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Definitions:

Competence

The ability to do something successfully or efficiently, involving skills and knowledge.

Confidence

A feeling of self-assurance arising from an appreciation of one’s own abilities or qualities.

Mediocrity

The quality of being average or moderate in quality, not outstanding or poor.

Sincerity

The quality of being free from pretense, deceit, or hypocrisy; genuine honesty.