Your Company's Marketing Efforts Allow Customers to "Opt-Out" of Receiving

question 34

Multiple Choice

Your company's marketing efforts allow customers to "opt-out" of receiving email advertisers.This is referred to as:

• A) Event-based marketing
• B) Relationship marketing
• C) Customer churn
• D) Customer preference marketing

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Definitions:

Private-label Brand

Products manufactured by one company for sale under another company's brand, typically offered as lower-cost alternatives to national brands in retail stores.

National Brand

A brand that is marketed and recognized across an entire country, offering a consistent product or service quality and experience.

Huge Retailer

A significantly large and often multinational company that sells goods directly to consumers, encompassing a wide variety of merchandise under one roof or through online platforms.

Adventure Travel

A type of tourism that involves exploration or travel to remote, exotic, and possibly hazardous areas, offering a unique and potentially challenging experience.