According to the Textbook,a Performance Measurement Type for CRM Would

question 12

Multiple Choice

According to the textbook,a performance measurement type for CRM would include:

• A) Customer loyalty
• B) Customer Satisfaction
• C) Average sales revenue per customer
• D) All of these

---

Definitions:

Cognitive Dissonance

A psychological phenomenon involving discomfort felt by an individual when they hold conflicting beliefs, ideas, or values at the same time.

Nutrition Expert

A professional who specializes in the study and practice of nutrition, including dietary choices and their impact on health.

Dissonance Resolution

The process of reducing conflict between one's actions and beliefs by altering either the actions, beliefs, or both.

Dissonance Reduction

The process of alleviating or eliminating cognitive dissonance, which occurs when an individual experiences conflict between beliefs, behaviors, or attitudes.