Segmenting Customers on the Basis of Things Like Products Purchased,sales

question 24

True/False

Segmenting customers on the basis of things like products purchased,sales history,demographic information,and desired product features can dilute the results of a CRM program;segmenting customers should be avoided.

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Definitions:

Motivating

The process of encouraging or stimulating individuals or groups to achieve specific goals or perform at a higher level through various means, such as incentives, support, or recognition.

Lump Sum

A single payment made at a particular time, as opposed to smaller installments made over a period.

Impact

The effect or influence of one thing on another, particularly in the context of changes or interventions.

Paychecks

Regular payments made to employees for their work, typically issued on a fixed schedule and reflecting gross earnings, net earnings, and deductions.