Which of the Following Are Required Elements of an Effective

question 20

Multiple Choice

Which of the following are required elements of an effective CRM initiative?​

• A)​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
• B)​Segmenting customers
• C)​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
• D)​All of these

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Definitions:

Underlying Asset

An asset on which a derivative instrument, such as an option or futures contract, is based, determining its value and performance.

April Option

A financial derivative contract that gives the holder the right, but not the obligation, to buy or sell an asset at a set price on or before a specific date in April.

American Put

An option contract giving the holder the right, but not the obligation, to sell a specified amount of an asset at a predetermined price before or on a specified expiration date.

European Call

An option contract that allows the holder to buy the underlying asset at a specific price only on the expiration date.