The Use of Quick Response Codes (QR Codes)to Retrieve Marketing

question 42

Multiple Choice

The use of quick response codes (QR Codes) to retrieve marketing information is a type of:​

• A)​Geographic marketing
• B)​Target marketing
• C)​Customer churn
• D)​Mobile marketing

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Definitions:

MAD

Acronym for Mutual Assured Destruction, a doctrine of military strategy and national security policy which posits that a full-scale use of nuclear weapons by two or more opposing sides would cause the complete annihilation of both the attacker and the defender.

Naive Forecast

A forecasting method that assumes future values will be the same as the most recent actual value, used as a baseline for more complex forecasts.

Seasonal Factors

Components or influences that cause regular and predictable changes or patterns in data or business activity corresponding to specific seasons or times of the year.

Seasonal Pattern

A recurring fluctuation or trend in data over specific periods of time, often related to the seasons of the year.