Which of the Following Are Required Elements of an Effective

question 20

Multiple Choice

Which of the following are required elements of an effective CRM initiative?​

• A)​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
• B)​Segmenting customers
• C)​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
• D)​All of these

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Definitions:

Sales

The total revenue earned from the sale of goods or services related to a company's primary operations.

Manufacturing Cycle Efficiency

A measure of the efficiency of the production process, calculated as value-added time divided by the total cycle time.

Value-added Time

The period during which a product or service is being modified or enhanced to increase its value to the customer.

Residual Income

Residual income is the amount of income that an individual or business has after all personal debts and expenses, including a mortgage, have been paid.