The Element of a CRM Program Involved with the Use

question 14

Multiple Choice

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Ice Cream

A frozen dessert made from dairy products, such as milk and cream, combined with flavors and often fruits, chocolate, or nuts.

Serving Size

The standardized amount of food or drink recommended to be consumed in one sitting, often used for nutritional labeling and guidelines.

Basal Metabolic Rate

The rate of energy utilisation by the body while idle, necessary for maintaining key bodily functions like breathing and thermal regulation.

Body Mass Index

An index that calculates body fat using an individual's weight and height, suitable for both adult males and females.