The Element of a CRM Program in Which a Customer's

question 6

Multiple Choice

The element of a CRM program in which a customer's lifetime value is calculated is referred to as:

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Population Growth

An increase in the number of people that reside in a country, city, or other region over a period of time.

Mid-Seventeenth Century

A period in history referring to the years 1650 to 1660, marked by significant social, political, and cultural changes.

German Immigrants

People from Germany who have migrated to other countries, notably to the United States during the 19th century, seeking economic opportunities and political freedom.

Protestant Sects

Various religious groups within Protestantism, characterized by different doctrinal beliefs or practices but unified in their separation from the Catholic Church.