Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings

question 112

Multiple Choice

Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

• A) They tell us the truth about the product in a nice way.
• B) They show us the product followed by the name of the company.
• C) They pair a neutral product with attractive people or places.
• D) They reinforce us with a rebate when we buy the product.

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Definitions:

Ethological Theory

A perspective within biology and psychology that studies the evolutionary significance of behaviors and their adaptive function.

Superoptimal Male Stimulus

Superoptimal male stimulus refers to exaggerated male traits beyond the natural range that can still trigger high levels of attraction or preference in female choice, observed in certain animal species.

Mating Behavior

The set of actions and patterns leading to sexual reproduction, influenced by genetic, environmental, and social factors.

Environmental Stimuli

External factors or conditions that can provoke a response or reaction from living organisms.