A Psychology Instructor Studying the Effects of the Order of Test

question 218

Multiple Choice

A psychology instructor studying the effects of the order of test items on test scores gave half the class a test in which the item order reflected the order in the textbook. The other half received the same questions in random order. What was the independent variable in this experiment?

• A) the order of the items
• B) the test scores
• C) the difficulty of the items on the test
• D) the method used to assign subjects to groups

---

Definitions:

Consumer Learning

The process through which consumers acquire knowledge and experience about consumption, which they apply to future purchase decisions.

Marketing Strategies

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Reinforcement

In psychology, a process by which a stimulus increases the probability of a behavior by either introducing a positive outcome or removing a negative one.

Opinion Leader

An individual who has significant influence on the attitudes, opinions, or behaviors of others, typically within a specific community or group.