Define Web 2.0

question 72

Essay

Define Web 2.0.

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Definitions:

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.

Brand Dilution

The weakening of a brand's power and value due to overuse, overextension, or ineffective marketing strategies, leading to a loss of brand exclusivity and consumer confusion.

Low-calorie Chip

A snack food designed with reduced caloric content compared to traditional chips, often through alternative ingredients or cooking methods.

Brand Extension

The strategy of using an existing brand name for new products in different categories to leverage brand equity.