What Tool Is Used to Understand How People Use Your

question 18

Multiple Choice

What tool is used to understand how people use your website?

• A) Analytics
• B) Uptime
• C) FTP client
• D) Hyperlink

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Definitions:

Incremental Cost

The additional cost incurred from producing one more unit of a product or service.

Advertising Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An advertising campaign is broadcasted through various media or channels over a specific time frame.

Clickstream

The recording of web pages a user visits, capturing the sequence of clicks or taps a user makes, which helps in understanding user behavior online.

Surf-shopping Behavior

The activity of browsing online stores and websites without the specific intention to make a purchase.