Which of the Following Assumptions Is(are)NOT Made in Consumer Behavior

question 70

Multiple Choice

Which of the following assumptions is(are) NOT made in consumer behavior theory?

• A)Consumers can rank all bundles of goods.
• B)Consumers can measure the utility they get from all bundles of goods.
• C)Consumers have complete information.
• D)both a and b
• E)None of the above are assumptions made in consumer behavior theory.

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Definitions:

Endorphin

Naturally occurring peptides in the brain that act as neurotransmitters to reduce pain and elicit feelings of pleasure or euphoria.

Substance P

Substance P is a neuropeptide involved in the transmission of pain and other sensory signals to the central nervous system.

Capsaicin

A chemical compound found in chili peppers responsible for their hot and spicy flavor, which is also used in topical medications for its pain relief properties.

Substance P

A neuropeptide involved in the transmission of pain and other sensory signals in the central and peripheral nervous system.