Persuasion Is More Successful When the Source

question 30

Multiple Choice

Persuasion is more successful when the source

• A) has high credibility.
• B) is more intelligent.
• C) has preexisting attitudes.
• D) is perceived as different from the receiver.

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Definitions:

Marginal Cost

The extra cost associated with producing a further unit of a product or service.

Market Output

The total quantity of a good or service produced and sold by firms in a particular market.

Intertemporal Price Discrimination

A pricing strategy where prices are varied over time for the same product to exploit differences in willingness to pay.

Second-Degree Price Discrimination

A pricing strategy where prices vary according to the quantity consumed or the version of the product, without personal characteristics of the buyer influencing the price.